Every November 11, shoppers worldwide get ready for one of the year’s biggest sales events: Singles’ Day. Originally started in China, this shopping day has grown into a global phenomenon. Known as the "11.11 Sale," it’s celebrated with massive discounts from major retailers and is now recognized as the largest shopping day in the world. Here’s everything you need to know about Singles’ Day, including the brands to watch and tips on how to make the most of the incredible deals offered on this day.
Singles' Day began as an unofficial holiday in China, intended to celebrate those who are single. The four "ones" in the date (11/11) symbolize "single" people, and over time it became a day to treat yourself with a little shopping. Retail giant Alibaba transformed it into a sales extravaganza in 2009, offering steep discounts across its platforms. Today, Singles' Day has outpaced even Black Friday and Cyber Monday, with shoppers worldwide taking advantage of impressive offers and limited-time deals.
During the 11.11 Sale, you can expect to see substantial discounts from international brands across a wide variety of categories. Here are some top brands and retailers that participate in Singles' Day, making it the perfect time to score deals on items you’ve been eyeing.
Apple products are rarely discounted, but Singles' Day is an exception. While Apple itself may not directly offer steep discounts, you can find markdowns on Apple products from major online retailers and platforms like Amazon and JD.com. Look for deals on popular products like AirPods, iPads, and the latest iPhone models. Be sure to compare prices on multiple platforms to secure the best deal.
Nike frequently participates in Singles' Day, with offers on sneakers, activewear, and sports gear. Discounts can range from 20% to 50%, and some exclusive styles or colors may also be released in limited quantities. Look for special promotions and flash sales on Nike’s official site or authorized retailers like Zalando and Farfetch.
Samsung offers excellent discounts on Singles' Day, particularly on electronics like smartphones, tablets, and smart TVs. You can find Samsung products at reduced prices on Amazon, Best Buy, and other major electronics retailers, with deals often extending to newer models and popular accessories. Singles' Day is also a great time to check out Samsung’s smart home devices, including their Galaxy Watch and smart refrigerators.
Like Nike, Adidas also offers steep discounts on Singles' Day for sportswear, sneakers, and accessories. Keep an eye out for discounts on popular lines like Ultraboost and Yeezy, as well as clothing collections. Shopping directly on Adidas’ website or from large online retailers often yields the best discounts, and you may find additional coupon codes on platforms like Honey.
Beauty enthusiasts can look forward to discounts from Sephora, which participates in Singles' Day with markdowns on skincare, makeup, and fragrances. From cult-favorite brands like Fenty Beauty and Drunk Elephant to holiday gift sets, Sephora’s Singles' Day deals offer a chance to stock up on beauty essentials at a fraction of the price.
If you’re looking to upgrade your tech gear, Sony is another brand to watch. Discounts on products like noise-canceling headphones, PlayStation consoles, and digital cameras are common during the 11.11 Sale. Retailers like Amazon, Best Buy, and B&H Photo often offer the best discounts on Sony items, so be sure to browse multiple sites to compare prices.
Fast fashion brands like Zara and H&M participate in the Singles' Day sale, offering discounts on their current collections. If you’re looking to refresh your wardrobe, this is an excellent time to find trendy, seasonal pieces at lower prices. Check each brand’s website or app, as they may offer exclusive online-only discounts.
With so many deals available on Singles' Day, a little planning goes a long way. Here are some tips to help you maximize your savings and score the best deals:
Singles' Day offers an unmatched opportunity to score discounts on products from some of the biggest brands in the world. Whether you’re shopping for the latest tech gadgets, refreshing your wardrobe, or getting an early start on holiday shopping, 11.11 has something for everyone.
With brands like Apple, Nike, and Samsung offering unbeatable deals, the savings can be substantial. Just remember to plan ahead, compare prices, and take advantage of any additional discounts or payment perks available. For more tips on finding online shopping deals year-round, check out DealNews, which regularly posts about promotions from a variety of major retailers.
