Cashback platforms have changed the way we shop online, offering savings even when official discounts aren't available. Two of the giants in this realm are Rakuten and TopCashback. Both have their loyalists, but which one truly offers the best deal for savvy shoppers? Dive into our detailed comparison to make an informed choice.

1. Overview:

Rakuten (formerly Ebates): Founded in 1997, Rakuten is one of the oldest cashback sites. With partnerships with over 2,500 stores, it offers both online and in-store cashback opportunities.

TopCashback: Founded in 2005 in the UK, TopCashback quickly expanded to the US. It claims to provide the highest cashback rates by giving back its entire commission to the users.

2. Cashback Percentage:

Rakuten: Typically offers between 1% to 10% cashback, but rates can soar during promotions and "double cashback" events.

TopCashback: As they pass on 100% of the commission they earn, their cashback rates can be higher than Rakuten's on certain retailers. They also price match against higher rates found elsewhere.

3. Payout Methods:

Rakuten: Offers payouts through PayPal or check. They also introduce special offers wherein users can get extra cashback by redeeming their amount in the form of gift cards from specific retailers.

TopCashback: Offers payout through direct bank transfer, PayPal, and gift cards. Some gift card options come with a bonus, increasing your cashback by a certain percentage.

4. Payment Frequency:

Rakuten: Pays users quarterly if they've accrued over $5.

TopCashback: No minimum payout and users can request payment anytime their cashback becomes payable.

5. Browser Extension:

Rakuten: The Rakuten Cash Back Button reminds users to activate cashback when shopping online and also scans for coupon codes.

TopCashback: Their browser extension similarly reminds users about cashback opportunities and applies coupons automatically.

6. Mobile App:

Rakuten: Available for iOS and Android. The app allows in-app shopping, earning cashback, and scanning products to compare prices.

TopCashback: Also available for both platforms, offering a similar experience to Rakuten.

7. Referral Program:

Rakuten: Offers a bonus for each friend you refer after they make a qualifying purchase.

TopCashback: Provides a Tell-a-Friend bonus, which sometimes gets promotional boosts, offering more than their usual bonus amount.

8. Customer Service:

Rakuten: Generally receives positive reviews for customer service. However, as with any service, occasional complaints arise regarding untracked purchases.

TopCashback: Similarly, many users find their customer service responsive, but some have reported issues with tracking or delays in payments.

Conclusion

Both Rakuten and TopCashback offer compelling reasons to use their service. Your choice might come down to personal preference:

  • For occasional shoppers: Rakuten, with its promotional events and straightforward payout system, may appeal more.
  • For maximizers focused on the highest cashback: TopCashback's commitment to passing on 100% commission and its price match offer are compelling features.

In the world of online shopping, using cashback platforms is a no-brainer. Why leave money on the table? By understanding the nuances of each platform, you can ensure you're getting the best deal every time. Happy shopping and saving!

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