Can You Buy or Sell Loyalty Points? A Closer Look

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Editorial Team

Discount Publisher

Published

October 3, 2023

3 min

Loyalty points – those delightful rewards we earn from our favorite stores, airlines, or credit cards – have become an integral part of modern consumerism. With significant perks like discounted flights, free hotel stays, or exclusive shopping discounts, it's no wonder that an underground market has emerged, where people buy or sell their accumulated points. But is it legal? Is it ethical? Let's delve into the world of loyalty point transactions.

1. The Appeal of Trading Points

For many, the thought of selling unused points for cash or buying points at a discounted rate to score a high-value reward is tempting. For instance, buying airline miles could get you a business class ticket for a fraction of the usual price.

2. The Legality of The Matter

  • Airline Miles: Most airline loyalty programs strictly prohibit the selling of miles. Violators may face penalties, including account termination and forfeiture of miles.
  • Credit Card Points: Similar to airlines, credit card loyalty programs generally have terms and conditions that forbid the selling or purchasing of points.
  • Retail Loyalty Points: While also usually against the terms of service, some people still attempt to sell gift cards or vouchers purchased using loyalty points.

Always read the terms and conditions of any loyalty program before considering any transaction involving points.

3. Risks Involved

  • Scams: The loyalty point market is rife with scams. Buyers might pay for points that never materialize, while sellers might not receive payment.
  • Account Termination: As mentioned, violating the terms of your loyalty program can lead to your account being terminated, and you could lose all accumulated points.
  • Loss of Financial Value: The actual monetary value of loyalty points can be vague, making it easy to get a bad deal, especially if you're unfamiliar with the program's redemption rates.

4. Ethical Considerations

Even if you find a way to trade points without breaking the rules, there's the ethical dimension to consider. Loyalty programs are designed to reward frequent customers, not to create a secondary market. Selling or buying points can be seen as undermining the genuine purpose of these rewards.

5. Alternative Ways to Utilize Points

If you have points you can't or don't want to use, consider these alternatives:

  • Gift Them: Some programs allow you to gift points to family or friends.
  • Donate: Some loyalty programs offer options to donate points to charitable organizations.
  • Diversify Your Redemption: Instead of focusing on one type of reward, see if there are other redemption options that could be of value to you.

Conclusion

While the allure of trading loyalty points is undeniable, the potential legal, financial, and ethical pitfalls make it a risky endeavor. Instead, aim to maximize the benefits of your loyalty points within the established rules and explore legitimate avenues to make the most of your rewards.

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